The general manager runs the club — the member experience, the staff, the events calendar, the F&B program, the golf and grounds operation. And in almost every private club under roughly $20M in revenue, the GM also quietly carries the financial weight: annual budgets, board packets, lender conversations, capital planning, the awkward dues discussion with the finance committee. It is rarely what the GM was hired to do, and it is rarely sustainable.
A full-time CFO is not the answer for most clubs — the line item is unjustifiable and the recruiting cycle for a sector- specialized club CFO is brutal. A bookkeeper or controller cannot sit at the board table on the GM's behalf. The fractional CFO model exists for exactly this gap: senior financial leadership, on the cadence a club actually needs, beside the GM rather than in place of them.